Research Blog: Music Video Conventions


Hello Bloggers! In this blog, I will be looking at the convention found in professional music videos. You may be asking, "What is a convention?", a convention is a commonality. To find "conventions", I needed to find a couple examples of music videos. I came up with three music videos: Children's Story by Slick Rick, Mr. Telephone Man by New Edition, and Cool It Now which is also by New Edition. I chose these three songs to look at, as all three of these are 1990s hip-hop and R&B. I also chose the music video on the song I will be doing the music video on. 


Here are some elements I took note of in every music video.

Children's Story

Camera Angles, Movements, and Shots

  • Eye Level shot
  • Low angle
  • Two Shot
  • Three Shot

Sound and Editing

  • Jump Cuts
  • Nondiegetic Sound
  • Dialogue
  • Vintage Video effects (Black and White Screen)

Mis-En-Scene

  • 1990s apparel (baggy clothes)
  • Use of props such as a baton

Mr. Telephone Man

Camera Angles, Movements, and Shots

  • Eye Level shot
  • Medium Close-up shot
  • Medium Shot
  • Long Shot
  • Wide Shot

Sound and Editing

  • Dissolve transition
  • Nondiegetic Sound
  • Diegetic Sound

Mis-En-Scene

  • Bright lighting
  • 1980s apparel 
  • Prop use such as an old telephone 
  • Dance choreography

Cool It Now

Camera Angles, Movements, and Shots

  • Low angle 
  • Medium Shot
  • Close up Shot
  • Three Shot
  • Two Shot
  • Wide Shot
  • Medium Long Shot

Sound and Editing

  • Digetic Sound 
  • Nondigetic Sound
  • Fade Out
  • Jump Cut

Mis-En-Scene

  • Clothing based on genre/mood
  • 1980s apparel (afros, baggy clothes, jumpsuits)
  • Dance choreography

This has been a really fun time researching. I will use the commonalities I gathered from these three videos to make the best possible music video! I am very excited. Until next time. Out.

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